Visual Identity

Status

This spec has been superseeded. Along with the rebrand to li3 a new visual identity is being put in place.

Symbol

The symbol is a stylized pyramid. The symbol is kept abstract in contrast to a real world object. It emphasizes the cleanliness and pure simplicity of the shape of both code and symbol. Within a text only context ∆ can be used to imitate the symbol.

Typography

The font used for the li3 text is Helvetica Medium Extended.

Color

The color theme is named li3 in Neon. It's inspired by the colors occurring when burning a piece of lithium. An external tool for playing around with the theme can be found on this page. Following the commonly used colors.

Blacks

#000
#0d0d0d
#111

Grays

#454545
#666
#999
#a6a6a6
#e5e5e5
#e6e6e6

Whites

#f0f0f0
#fafafa
#fff

Blues :(

#00bbff
#00a8e6
#9c62ff

Reds

#ee00ff
#d42aae
#ff59ff

Greens

#00ff3b
#4ddb4a

Logo

The text is aligned on the height of the most right corner of the pyramid. The symbol reaches into the kerf of the text. Within a text only context ∆ li3 can be used to imitate the logo.